Last week, The Wall Street Journal reported that the average movie ticket price crossed $8.00 for the first time in 2013. In 2012, the average movie ticket price was $7.93 and in 2013 it jumped up to $8.13. However, despite the higher movie price, you as a moviegoers shouldn’t stop going to movies. In this several part series, I will lay out my argument and insights on to why going to a movie theater is way under valued. Today I will focus on how economically it is compared to other forms of entertainment.
For this article, lets pretend that we are in a big city where movie ticket prices are higher, lets say $10.00. Scenario number one, you are bored at home and have nothing to do, and you happen to be on a tight budget, what do you do? You can go out to eat, but that will run you around $10.00, assuming you get water to drink and one of the meals that are on special. You also need to factor in the TIP, along with the short amount of time you would actually spend in the restaurant. So all in all a single mans afternoon/night out will run over $10.00 and only 30 minutes. Scenario number two, the unlikely scenario, you have a date. Staying constant with scenario number one, you can go out to eat. Now, not only does your dinner ticket double, but you can bet your date, if you are a guy taking out a girl, will order something rather expensive that she only eats half of.You can throw out the 2 for $20, and if one or both of you are over 21, the chances of alcohol being purchased is rather high, and just like the chances, the price of alcohol is rather high as well. So let’s s say alone, your meal was $12.00 including the TIP, now with a date, the cheapest you will get out with is minimum $30.00 and that’s without alcohol and you’re eating an appetizer, you go from spending 30 minutes eating alone, to about 45 minutes to an hour eating with your date, in a non intimate setting. Now instead of wasting your valuable time and money eating at a restaurant, either alone or with a date, you could go to your local movie theater. Staying with scenario two, you can spend anywhere from an hour and a half to three hours in a dark, intimate setting with candy, popcorn, and a single large drink, one or two straws, for the same price you get with just a dinner. So for $30.00 you can either go out to eat for under an hour, and that probably still won’t be enough, or you can spend $30.00 and spend time in intimate setting with a date laughing, getting scared, or crying for twice the time with your favorite soft drink, candy and popcorn.
Now I know there are a million other things you could do besides going out to eat, but going out to eat is the most comparable, in terms of price, to seeing a movie. To sum up, do not let the higher price movie tickets scare you away from going to a movie. It is still one of the most economically forms of entertainment you can treat yourself and a special someone to, as well as getting to spend double the time in a dark, intimate setting vs the weird mood lighting, noisy conversations, and insane prices that restaurant has to offer.